CLIENT EXODUS AT NTT DOCOMO

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楼主 啊啊啊2007/2/12 11:25:00

By David Turner in Tokyo
Thursday, February 08, 2007
 

NTT DoCoMo, Japan's biggest mobile carrier by market share, yesterday reported its worst January subscriber figures after losing thousands of customers to KDDI.

Masao Nakamura, DoCoMo's chief executive, responded to the data by telling the Financial Times: “It is difficult to find a weakness right now” in its competitor.

But Mr Nakamura insisted that his company would soon be able to stem the customer defections with a range of new products, including mobile handsets equipped with television access, to be launched in time for the important spring season.

DoCoMo gained only 7,000 customers on a net basis last month – the worst January since it was launched, according to a company spokesman.

The monthly numbers follow other disappointing figures, including an outright net loss in November – the first for any month since DoCoMo started.

The culprit behind these figures is number portability – a system introduced in October that allows customers to change carrier without changing their phone number. This has increased the rate of defections between carriers.

DoCoMo lost almost 100,000 subscribers to other carriers last month.

2 啊啊啊2007/2/12 11:25:00

英国《金融时报》戴维•特纳(David Turner)东京报道
2007年2月8日 星期四
 
日本市场zhan_you率最大的移动运营商NTT DoCoMo昨日公布了有史以来最糟糕的1月份用户数据。此前,该公司有大量用户流向了KDDI。

对此,NTT DoCoMo首席执行官中村维夫(Masao Nakamura)向英国《金融时报》表示,目前很难在这个竞争对手身上发现弱点。

但中村维夫坚称,NTT DoCoMo很快将可以阻止用户流失。为了迎接非常重要的新春销售季,他的公司将及时推出一系列新产品,其中包括可以看电视的手机。

该公司的发言人表示,上月,NTT DoCoMo净增客户仅7000名。这是自该公司成立以来,1月份业绩表现最差的一次。

此前,NTT DoCoMo还公布了其它一些令人失望的数据,例如,该公司去年11月份首次出现月度净亏损。

造成这些问题的主要原因是“带号转网”(number portability)政策。日本在去年10月份推出这一系统,使用户可以在不改变手机号码的情况下更换运营商。这导致运营商之间客户流失率提高。

上月,DoCoMo约有10万名用户流向了其它运营商。
 

3 = =2007/2/12 12:05:00

Nakamura...我还以为总裁叫中丸...

4 ..........2007/2/12 15:19:00

KDDI是哪家?

5 = =2007/2/12 15:30:00

没提炼出中心思想...

6 LZ2007/2/12 17:50:00

MM想说。。。。。。

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