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1原文w—w发表于:2008/2/23 19:30:00
You are to prepare an academic report concerning 'How positioning strategy(PS) help a multinational company to be successful in Chinese market'
Requirement: 战略定位是怎样帮助跨国公司在中国市场取得成功的
1. Description on positioning strategy, you could refer textbook, better, several journal papers,
2. What factors influence the positioning strategy, especially in an across culture context,
3. Evidence (case) to support your understanding on PS",
Minimum: 1000words, individual job, and right citation.
有jm写过吗?给点资料或建议吧
1==发表于:2008/2/23 20:06:00
楼主要不找找世界500强的亚太地区CEO的传记之类的,觉得应该有你需要的料。
2LZ发表于:2008/2/23 20:13:00
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